Consumer Behavior - The Atlantic
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Do Funny Ads Work?

In 1920, nobody knew. Nobody knows today, either.

The Price Is Racist: When Minorities (and Women) Are Asked to Pay More Reuters

The Price Is Racist: When Minorities (and Women) Are Asked to Pay More

Untangling the weirdness of sexism and racism in the car and auto-repair market

Why Americans Pointlessly Pay Up for Brand-Name Drugs Reuters

Why Americans Pointlessly Pay Up for Brand-Name Drugs

Culprit No. 1: poorly informed consumers. Culprit No. 2: the rich.

What Can Marshmallows Teach Us About Retirement?

What Can Marshmallows Teach Us About Retirement?

Temptation is everywhere. But if we can just show a little restraint today, we can enjoy even greater rewards in the future. Can we do it? We did a little experiment to find out.

Letting Go of Keeping Up

Letting Go of Keeping Up

Behavioral research shows that comparing ourself to others can sometimes prove detrimental--especially when it comes to financial decision-making.

The Death of Print Has Been Greatly Exaggerated Reuters

The Death of Print Has Been Greatly Exaggerated

Parents will help keep e-readers from completely winning for now

The Secret of Viral Success Is There Is No Secret of Viral Success Wikimedia Commons

The Secret of Viral Success Is There Is No Secret of Viral Success

The problem with most ideas about how to make something "sharable" on the Web isn't that they're obviously wrong. It's that they're so obvious.

The Tyranny of Most-Popular Lists The Atlantic

The Tyranny of Most-Popular Lists

Easy rankings help us navigate a busy world by limiting and ordering our options. But the convenience comes at a cost.

The Amazon Bundle: Why the Retail Giant Is Like the Cable Company of the Future Reuters

The Amazon Bundle: Why the Retail Giant Is Like the Cable Company of the Future

Infinite books, fast shipping, free streaming, fresh groceries: What kind of company is Jeff Bezos building?

Why the Mall Will Never Die Reuters

Why the Mall Will Never Die

Today's teens have literally never known life without the modern web. Yet they still prefer brick and mortar shopping.

Yes, Credit Cards Are Making You a Bad Person Wikimedia Commons

Yes, Credit Cards Are Making You a Bad Person

Dumber, fatter, poorer.

Why Wanting Expensive Things Makes Us So Much Happier Than Buying Them Reuters

Why Wanting Expensive Things Makes Us So Much Happier Than Buying Them

Even for the most materialistic consumers, it's the experience of shopping (and the anticipation of buying) that makes us truly happy

This Is Your Brain on Bargains: JC Penney and the Curse of Discounts Reuters
What Women Want When They Shop Reuters

What Women Want When They Shop

"If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. Therein lies the pickle."

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