There Are Many Gross Diamond Ads, but This Is the Grossest

"Thank you, honey, for ignoring my infidelity, here's a diamond."
diamondsmakeagiftoflive.jpg

There's something about diamonds that brings out the worst in ad makers. Perhaps it's the subtle implication in almost all diamond ads that you must purchase jewels for women in order to secure their love. A bit chattely for my taste.

But journalist Ruth Graham dug up an especially disturbing ad from a 1971 Life magazine (above). "Your Henry VIII, with the wandering eye," we read. The suggestion, it would appear, is: thank you, honey, for ignoring my infidelity, here's a diamond. Woof. As Graham told me, "42 years later and I'm feeling so sad for the imaginary woman in this marriage."

Presented by

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

Video

What Fifty Shades Left Out

A straightforward guide to BDSM

More in The Sexes

Just In