Richard Florida

Richard Florida is Co-founder and Editor at Large of CityLab.com and Senior Editor at The Atlantic. He is director of the Martin Prosperity Institute at the University of Toronto and Global Research Professor at NYU. More

Florida is author of The Rise of the Creative Class, Who's Your City?, and The Great Reset. He's also the founder of the Creative Class Group, and a list of his current clients can be found here.

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The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

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This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

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What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

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Is Minneapolis the Best City in America?

No other place mixes affordability, opportunity, and wealth so well.

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