Richard Florida

Richard Florida is Co-founder and Editor at Large of and Senior Editor at The Atlantic. He is director of the Martin Prosperity Institute at the University of Toronto and Global Research Professor at NYU. More

Florida is author of The Rise of the Creative Class, Who's Your City?, and The Great Reset. He's also the founder of the Creative Class Group, and a list of his current clients can be found here.
  • Before You Even Think About It

    Google has developed a nifty new algorithm to identify employees who are most likely to leave the company. Discoblog explains.

  • The Long Road Back

    Felix Salmon points to Julia Ioffe's TNR story on Nouriel Roubini, zeroing in on the long journey back to recovery.

  • Why Music Matters

    Universal Music Group, the world's largest recorded music company, is once again trying to adapt to the new world of digital music. It's created a…

  • Class and the Happiness of Nations

    Over the past week, I've discussed the role of class in economic performance, innovation, and entrepreneurship. But what about happiness? There is…

  • America's Dirtiest and Cleanest Cities

    The American Lung Association's State of the Air report on America's most polluted cities is out. Here's one summary (pointer via Planetizen).

  • Hipster Marketing

    Toyota's Scion brand is turning to hipster culture in its attempts to lure Gen Y (h/t: Ian Swain).

  • Uneven States of America Cont'd

    Here's the real map from the Social Science Research Council's American Human Development Project. MapScroll and Economix clear up any remaining confusion about an earlier, problematic map. Check out the project's website and terrific interactive maps.

  • The Geography of Unemployment

    The U.S. unemployment rate is nearly nine percent but varies widely by gender, race, and also by state and metropolitan region. Last month, 106 U.S. metros reported jobless rates of 10 percent or more, while 90 had rates below seven percent, according to data released today by the U.S. Bureau of Labor Statistics. So Charlotta Mellander and I decided to take a look at the factors that are associated with higher levels of regional unemployment. In the graphs below, we compare the year-over-year change in unemployment to human capital levels (that is the percent of a region's residents with a bachelor's degree or above) and the occupational and class structure.

  • Where Did All The Guitar Gods Go?

    Ludovic Hunter-Tilney elaborates in the Financial Times noting the shift from the shredding solos of Hendrix, Clapton, Page, and Beck to the "shimmering" contextual tones of U2's Edge or Jonny Greenwood of Radiohead. What about Jack White?

  • Small Sports and Cities

    Too many cities have mortgaged their futures on big-time sports, letting their parks and high-school ball-fields go while pouring public dollars into…

  • Immigrants and Urban Revival

    Anti-immigration sentiment may be growing in some parts of the country, but this Philadelphia non-profit welcomes immigrants as part of a new urban…

  • Class and Entrepreneurship

    We all know the power of an Apple or a Google to create new business models and generate massive new wealth. But, long ago, the great economist…

  • The Nashville Effect

    Two members of rock-n-roll royalty are getting married. A couple of weeks ago, news broke that White Stripes drummer Meg White and guitarist Jackson…

  • Where Suburbs Come From

    Wendell Cox writes: "Most suburban growth is not the result of declining core city populations, but is rather a consequence of people moving from rural areas and small towns to the major metropolitan areas. It is the appeal of large metropolitan places that drives suburban growth..."

  • State Human Development Index Debunked

    Columbia University statistician Andrew Gelman is not impressed: "The 50 states don't vary much by life expectancy, literacy, and school enrollment. Sure, Hawaiians live a few years longer than Mississippians, and there are some differences in who stays in school, but by far the biggest differences between states, from these measures, are in GDP. The average income in Connecticut is twice that of Mississippi."

  • More Hipsters

    Chris points to "blipsters." But hipster bashing (blipsters included) is a growing sport. Music critic Carl Wilson provides perspective.

  • Taking Up Space

    This poster, courtesy of the city of Muenster, Germany, illustrates the different amounts of space taken up by different kinds of transit.

  • Cul de Sacs

    Fast Company points to this video by film-maker John Paget, winner of a Congress for New Urbanism competition on the connection between urbanism and the environment

  • FIRE

    The FIRE economy - which stands for finance, insurance, and real estate - is extraordinarily concentrated geographically. But, as of yet, the popping of the FIRE bubble doesn't appear to be having any substantial effect on regional unemployment.

  • Grads Going Global

    Earlier this week I posted on the best cities for college grads to launch their careers. But what are the top countries new grads are looking to? The same survey asked both American and foreign-born students to name the best countries in which to do so.


A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book


The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"


This Japanese Inn Has Been Open for 1,300 Years

It's one of the oldest family businesses in the world.


What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.



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