The Palmetto State airwaves are filled with millions of dollars in political advertising. Here's what voters are actually hearing about the candidates.
The GOP campaign in South Carolina is primarily an air war: More than $8 million is currently being spent on the state's broadcast-television networks alone, blitzing potential voters with hyperbolic claims about the candidates who seek their votes. While much has been made of the sheer quantity of the ads, especially those produced by candidate-independent "super PACs," it's their content that stands to sway the outcome -- television's reach is far greater than a stump speech, and as much as voters claim to ignore all the negativity, it inevitably penetrates their thinking. Below, a look at some of the messages beaming into Palmetto State homes these days, arranged from largest buy to smallest.
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