Herman Cain, the beguilingly personable pizza mogul and Tea Party sweetheart who is showing well in the so-far uncompelling Republican presidential nomination campaign, threw a flag early in an interview I conducted with him last week. I had made the dire mistake of referring to him as African-American.
"I am an American. Black. Conservative," he said, punctuating each aspect of his self-identity. "I don't use African-American, because I'm American, I'm black and I'm conservative. I don't like people trying to label me. African- American is socially acceptable for some people, but I am not some people."
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http://www.theatlantic.com/politics/archive/2011/06/herman-cain-is-not-african-american/240324/