Why Is the New York Times Asking Me to Dress Sarah Palin?

By Garance Franke-Ruta
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OK, so it's not really The New York Times, it's a Web ad that was served to me when I was reading Gail Collins' column on Chris Lee online, but still. The ad appears to be designed to entice click-through to online gaming site Mighty Magoo and the Cartoon Doll Emporium. I was not actually able to find a working "Dress Up Sarah Palin" online game through the sites, which is not surprising as many ads of this sort pull a bait and switch using edgy political content to win clicks. Still, hard to imagine a similar game for Mike Huckabee.

This article available online at:

http://www.theatlantic.com/politics/archive/2011/02/why-is-the-new-york-times-asking-me-to-dress-sarah-palin/71171/