The Web is now the number two for news, just behind local and national television -- and ahead of newspapers and radio. We often forget that local TV news is the mainstay of information: nearly 80% of Americans say that local TV is one of their sources for news, compared to just 17% who say that a national newspaper provides it to them. (There is certainly overlap between the newspapers and their online audiences.)
Echo? 73% of Americans get their news from national networks or cable, but there is little overlap; we stick to one channel. And online, we don't check more than a handful of news sources.
The Rush Factor: 54% of Americans listen to some form of news via radio -- which is why franchises like CBS Radio News and Fox News Radio remain so influential.
Is It Raining? A plurality of Americans use their mobile phones for weather. Then comes national news, then sports.
Good And Biased: 63% of Americans say that news organizations do a good job of providing the news; seven in 10 say we are biased in doing so.
This article available online at:
http://www.theatlantic.com/politics/archive/2010/03/hyperkinectic-and-participatory-how-we-get-our-news/36801/
