Ads of A Feather Schlock Together

By Marc Ambinder

Here is a tale of two television advertisements, political in theme, created six years apart on two different issues by the same media company, National Media. Notice the imagery and the voice of the narrator and the theme and the manipulation of the amygdala. 

Ad one: The U.S. Chamber of Commerce on health care:

See web-only content:
http://www.theatlantic.com/politics/archive/2010/03/ads-of-a-feather-schlock-together/37741/ Ad two: "Wolves" -- the Bush-Cheney Campaign 

See web-only content:
http://www.theatlantic.com/politics/archive/2010/03/ads-of-a-feather-schlock-together/37741/

This article available online at:

http://www.theatlantic.com/politics/archive/2010/03/ads-of-a-feather-schlock-together/37741/