Congressional Republicans Own YouTube

By Chris Good

Democrats may have been credited with more tech savvy in 2008, but Republican lawmakers are more popular on YouTube: Republicans account for eight of the top ten most-subscribed-to lawmaker YouTube channels, plus eight of the top ten most-viewed channels, according to findings by Citizentube.

They're also using YouTube more than their Democratic counterparts: 89 percent of Republicans in Congress have YouTube channels, compared to 74 percent of Democrats. It's been a year since YouTube launched its House and Senate hubs to host and promote lawmakers' content.

The White House seems to have used YouTube successfully during its tenure so far, as it ended the year with 21 million views and close to 100,000 subscribers. The Obama administration is the first to broadcast the president's weekly address on YouTube as well as radio.

Republicans have made a concerted effort to close the tech gap and catch up to Democrats since the 2008 election. Conscious of the criticism the GOP took for not using web technology as aptly as Democrats in '08, the RNC launched a new website tailored to utilize social networking tools, and smaller initiatives, like the consulting firm Republican Web Development, have recognized that there's some open market space for Republican tech acumen.

This article available online at:

http://www.theatlantic.com/politics/archive/2010/01/congressional-republicans-own-youtube/33916/