http://www.theatlantic.com/politics/archive/2008/05/-again-again/44791/ GFR wisely asks "Viral Mac marketing campaign or sincere music video effort?" Of course why choose -- in context, the best way to make the marketing effort succeed would be to sincerely try to make a good video.
This article available online at:
http://www.theatlantic.com/politics/archive/2008/05/-again-again/44791/
