http://www.theatlantic.com/politics/archive/2008/04/pie-toss/44649/ That's funny, but for a more intellectually rigorous Friedman takedown, I'd suggest the preface to Heads in the Sand, which attempts to elucidate the "Friedman Units" concept for a wider audience as well as explore the larger significance of Friedmanesque behavior.
This article available online at:
http://www.theatlantic.com/politics/archive/2008/04/pie-toss/44649/
