Good Branding

From a Wikipedia article on Haiti: "Buteur took charge of the Cannibal Army and promptly renamed it the National Revolutionary Front for the Liberation of Haiti." That seems like a wise branding decision as it's hard to imagine a "Cannibal Army" having much appeal beyond its base.

This article available online at:

http://www.theatlantic.com/politics/archive/2008/03/good-branding/44065/