Re: I See Your "Silly" Charges And Raise You 25 Bucks

Is there any consumer marketing data on the willingness of e-mail recipients to open unsolicited e-mails with the "re" prefix in the subject line? Using a "Re:" prefix, here's how Barack Obama's campaign is responding to Patti Solis Doyle's charges of nastiness:

Marc -- When I decided to run for president, I accepted that my opponents would dig through my record looking for something to attack. I didn't realize they'd go all the way back to kindergarten. I'll respond to each of the Clinton campaign's desperate attacks directly and honestly. But when I respond to each attack, I want to be able to say that I am not alone. I want to be able to say that 10,000 people responded with me in the first 48 hours. And we're almost there. Respond now with your donation of $25, and show our opponents that this kind of negativity will only make us stronger in our determination to bring about the change America needs: https://donate.barackobama.com/costofnegativity It's going to take all of us to change this game once and for all. Thank you, Barack

This article available online at:

http://www.theatlantic.com/politics/archive/2007/12/re-i-see-your-silly-charges-and-raise-you-25-bucks/51175/