“I’m Bill de Blasio, and I’m not a boring white guy.”
How’s that for a political opener? This is how the New York mayor-elect describes himself. At an August fundraiser for the Young Progressives for de Blasio, his daughter Chiara introduced him to the crowd, making an appeal for a new kind of inclusive city politics. Flanked by her entire family, she remarked, “If we’re gonna bring new ideas to the table and create a world, a society … where everyone has a chance, we need to start listening to everybody’s ideas.”
What are these bold and inventive ideas of the new mayor? Some of them follow a traditional Democratic nesting doll scheme: good government followed by more jobs succeeded by affordable housing topped off by better schools. Add in reason, compassion, equality, and whoomp! There it is—a consummate progressive platform. But the de Blasio campaign offered another idea that most campaigns can’t: the racially integrated family.
Like it or not, it works.
De Blasio is white. His wife, Chirlane McCray, is black. Their two children, Dante and Chiara, are biracial. Their campaign literature relentlessly spotlighted the effortless interracial cool of Brooklyn bohemia—that wonderful, eucalyptus-scented world of woody brownstones, aromatic teas, and gloriously integrated Cheerios breakfasts. His website features his family and marriage first, ahead of “Issues.” At his rallies, his wife and children are the feature rather than the curtain call. His mailings ask recipients to “Meet the BROOKLYN FAMILY who’s fighting to change New York.” They picture the smiling family, drinking orange juice and playing Trivial Pursuit.
The de Blasios: fascinatingly ordinary. But this is no ordinary picture; the visual is bursting with meaning. At the center is McCray, resplendent, turquoised, dreadlocked. She’s no Laura Bush or Cindy McCain. On the left is Chiara, perfectly angled to let the viewer take notice of her two strand twists, gauged earlobes, and eyebrow piercing. She’s “alternative.” In the center sits Bill, tautologically white, and largely upstaged by these pictorial assertions of diversity. And then there’s a blurred, active, Afroed teenage son to the right.
Behold this electoral spectacle of natural hair: six inches of political black gold, triumphantly flirting with your vote. Bill squeezed it. Obama praised it. Twitter hashtagged it #fromentum. The Daily News coined it: “Way to Fro!” Despite the hairstyle’s long history as a natural affirmation of black pride and fortitude, Dante delivered the Afro to the masses, which have awoken to the charms of black hair. Even the genteel New York Times joined the frenzy, not only featuring “The Afro” in the Style section, but also allowing middle-aged white men to come clean about their secret Afro pasts. Everyone, it seems, wants to touch it.
It’s undeniable that Dante’s hair boosted the campaign. An ad starring the framed, back-lit orb helped to win votes in the primary, where de Blasio leapfrogged over frontrunner Christine Quinn and African-American contender Bill Thompson. If voters didn’t already know, the ad seemed to say, the white de Blasio was seriously down with the black community and his commitment to black issues was genuine.
It’s like the old Harlem Globetrotters cartoon where Gizmo had an enormous, problem-solving Afro. When facing a conflict, Gizmo just dug his hand in his hair until he found the answer—and no object was too big. Drowning? Here’s a life vest. Falling? Take this parachute. Flight delay? He’ll yank an airplane from his magical hair. Stop-and-frisk? Voila! Black wife and biracial kids.
To some, Dante’s hair, Chiara’s piercings, and Chirlane’s support should be non-issues. Simple traits like marriage and physical appearance should be unremarkable characteristics when measured against actual campaign promises. Shouldn’t policies on housing and education influence electoral outcomes, rather than hair texture and skin tone? Obviously, the answer is yes—and anything less is racist and exploitative, according to Michael Bloomberg. And the days of putting all of one’s voting eggs in one racial basket are over, as Bill Thompson loss in the Democratic primary showed.