'No Impact Man' Runs for Office

He renounced modernity, then ran for Congress. This is what happened next.


Stanley Wong

My unlikely course in activist politicking started with a May call from a member of the executive committee of the Green Party of New York State.

The call came, I understood, because of the notoriety of my very-publicly performed 2007 experiment in extreme environmental living in the middle of Manhattan. The project had been intended to question and look for alternatives to the typical American's consumption-based way of life. It was also a vehicle to help bring broader public attention to the range of our environmental crises -- from ocean depletion to species extinction to climate.

To that end, I wrote a book and starred in a documentary film about the experience, both titled No Impact Man. The book, translated into a dozen languages, has been required reading for more then 100,000 American college students. The film has received over a quarter of a million ratings on Netflix, in addition to screenings in theaters and on television around the world. My non-profit, NoImpactProject.org, whose main program is an immersive, educational week of environmental living, had attracted over 50,000 participants.

While all that notoriety may have attracted the Green Party to me, it did not attract me to the idea of running for office.

I said no.

As far as I could see, the entire political process was corrupt. I'd become fond of calling the presidential election "a big sports-like event paid for by the multinational corporations in order to distract us from the possibility of real change." At that time, I had the same mistaken instinct as so many despairing Americans -- to abandon the political system and look for hope elsewhere.

But when I told my friends, family and colleagues of having refused the Green Party's invitation, instead of getting the looks and noises of understanding I expected, I got disappointment. Win or lose, at least in the wide circle around me, people wanted to be able to be part of a campaign that moved beyond the tired, 50-year-long Democrat/Republican argument about taxation, the size of government and reproductive rights. Win or lose, they wanted to try.

So I agreed to run. It would be six-month campaign in a 90 percent Democratic district against Hakeem Jeffries, a New York State Assemblyman the Washington Post would call the "next Barack Obama," and a Republican named Alan Bellone, who manufactured T-shirts professionally and ran futile political campaigns as a hobby. There was never any question of Bellone's or my winning.

But the minute I agreed to run, the phone calls started coming. When would our first campaign meeting be, people wanted to know? How could out-of-staters and international people participate? I sent out an email and put out on Facebook and Twitter that we would be having a potluck brunch at my friend Ryan Harbage's apartment to discuss what the goals of a losing campaign could be.


It's true that we would ultimately raise only $6,000 against Jeffries' nearly $1 million. Still, we recruited 40 active volunteers, handed out 20,000 flyers, hung 500 posters, gave tens of speeches, participated in three debates, and shook hands and gave encouragement to thousands of people.

The goals and methods of the campaign came largely out of that first brunch. There were friends, family and strangers there, a motley mix of Green Party members, idealistic young students, environmental activists, Occupy followers and people who had never been civically engaged in any way but felt too frustrated with American social progress to remain uninvolved.

Together, we set the tenor for the campaign. Everyone in attendance had a voice. Minutes were kept. The views of the group would be boiled down and turned into policy by a committee comprised of myself, my friend and colleague Lilly Belanger (the campaign's volunteer coordinator) and the campaign manager, a Green Party activist, actor and street entertainer named Jonathan Fluck.

The non-electoral goals of the campaign would be:

  1. To engage the largely poor and disenfranchised community of our congressional district -- the 8th Congressional District in Central Brooklyn -- on critical issues that Republicans and Democrats simply refused to talk about. For example, the failure of the consumption-based economy to provide security and happiness.

  2. To draw citizens into the democratic process on the grounds that one of the ways to get the money out politics was to get the people back in. Volunteer recruitment would come before fundraising.

  3. To model on a local, national and international level the idea that citizens themselves should run for political office since politics in the United States, in particular, had become a corporate-controlled industry.

A few aphorisms summed up our platform. We sent them out by tweet: "Renewable energy = no war for oil = lower military budget = money for education = a strong and happier nation." Or: "Invest in local communities which create local jobs not international corporations which create international jobs." Increased employment would come from climate change measures like building an energy efficient infrastructure including a robust mass transit and rail system. To avoid another financial crash, the functions of investment banking and retail banking should be separated. And so on.

A minor debate broke out amongst the volunteers over the wording of the proposed campaign signs they would be hanging in shop window over the next six months. We would distribute five different signs altogether. The favorite in our largely African-American congressional district would read: "Shouldn't we be helping young men instead of putting them in jail?"

Little did we know how much grief and suffering the climate-change-strengthened Hurricane Sandy would eventually bring to our district.

But it was the one about climate change that started the argument. As it stood, the poster read, "Remember Hurricane Katrina? Now you know what climate change will do to Brooklyn." Some of the volunteers insisted it was too sensational: "That's never really going to happen." Little did we know how much grief and suffering the climate-change-strengthened Hurricane Sandy would eventually bring to our district. We softened the sign. Still, we remained one of the very few Congressional campaigns throughout the country that made climate change a central issue.

Presented by

Colin Beavan is the author, most recently, of No Impact Man, the executive director of the No Impact Project and a former Green Party candidate for U.S. Congress from central Brooklyn.

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