The Gallant Idealism of George McGovern

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In the summer of 1972, I went to work for the late senator with the profound hope that he would carry on the spirit of Robert F. Kennedy.

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AP

People now remember McGovern as going down in one of the biggest defeats in history, losing every state but Massachusetts (and the District of Columbia) to Richard Nixon. But many forget that he made a gallant effort to present Kennedy's idealism -- and anti-war and domestic reform policies -- to an increasingly tired, racially divided, and increasingly conservative electorate.

I arrived at the campaign post-Eagleton. When the Vice Presidential nominee revealed that he had suffered from depression and been treated with electroshock, McGovern first said he was "1000 percent" behind Eagleton and then, under pressure, dumped him from the ticket on August 1st. The election was probably decided definitively then. But young people, like me, had been inspired by John Kennedy, grown up during the civil rights revolution and anti-Vietnam war turbulence of the sixties, and were deeply attracted to Robert Kennedy in 1968. The steepness of the hill McGovern had to climb after the Eagleton fiasco didn't matter. I pocketed a handful of "McGovern-Eagleton" buttons (soon to be replaced ones emblazoned with "McGovern-Shriver"), and in my mid-twenties became a "senior" person on the issues staff.

At the national campaign headquarters (1972 K Street in Washington), the youth corps admired McGovern for his solid personality, his great record in WWII as a bomber pilot, his outspoken opposition to the Vietnam War, and his position as heir to Kennedy's legacy (because Teddy wouldn't run). But we knew that he lacked essential qualities of the Robert Kennedy of 1968: charisma and the ability to inspire. The much-discussed flat, "reedy" mid-Western accent would not excite crowds. We knew that his policies on both foreign and domestic matters were strong statements of sixties liberalism, lacking in balance that would appeal to the great middle of American politics, which had been chastened by events and was removed in time from the aura of the Kennedys. We could feel that he wasn't connecting with the electorate.

But we also felt that the issues, in the broad, were right: stopping the war; completing the civil rights revolution; extending that revolution to other groups in society, especially women; starting to focus on environmental protection. Although the Democratic presidents who followed, Carter and Clinton, were much more centrist than McGovern, his articulation of the aspirations of the 1960s in the doomed campaign of 1972 remain important not just for the Democratic party but for the nation. Somehow, we knew that would happen, even as we felt the weight of impending defeat every day.

Increasingly, the really "senior" people on the staff -- those in their 30s and 40s who had been through presidential campaigns -- could not hide from younger colleagues their intuitive sense that the national polls could not be turned around. By Labor Day, we knew we could fight the good fight, but to no avail.

The inevitable gallows humor began to affect K Street. "Did you hear about the great result of the new poll?" "No, what was it?" "We're only behind 55-45 at headquarters."

The campaign also gave birth to one of the great campaign one-liners of all time. Late in the campaign, outside a plant early one morning, McGovern was heckled by a Nixon supporter. Tired and frustrated, he shot back, "Kiss my ass." Soon this comment ricocheted across the nation, and the media was pressing for a comment.

A few hours later, Frank Mankiewicz, communications director, went before the cameras. "McGovern's a Democrat. What did you expect him to say, 'Kiss my elephant?'" That quote, of course, led the evening news, leavening an otherwise grim campaign.

Ironically, one of my most vivid memories of that presidential contest came from an elderly, moderate Republican who was a friend and mentor. He told me that he was glad I was working for McGovern. In fact, he told me he was going to vote for McGovern. I asked him why.

He answered: "Richard Nixon has no moral compass. If he wins an electoral landslide it will be bad for the country. The famous dictum applies here: 'Power corrupts, absolute power corrupts absolutely.'"

We had this conversation just a few days after a break-in at the Democratic Headquarters in the Watergate. It was given modest press coverage.

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Ben W. Heineman Jr.

Ben Heineman Jr. has held top positions in government, law, and business. He is the author of High Performance with High Integrity. More

Ben W. Heineman, Jr. was GE's Senior Vice President/General Consultant from 1987-2003, and then Senior Vice President for Law and Public Affairs in 2004 and 2005. He is currently a Senior Fellow at two Harvard schools: the Belfer Center for Science and International Affairs at Harvard's Kennedy School of Government and Harvard Law School's Program on Corporate Governance. He is also a Distinguished Senior Fellow at Harvard Law School's Program on the Legal Profession and Senior Counsel to the law firm of Wilmer Hale. A former Rhodes Scholar, editor-in-chief of the Yale Law Journal, and law clerk to Supreme Court Justice Potter Stewart, Mr. Heineman practiced constitutional law prior to his service at GE. His book High Performance with High Integrity was published in June 2008. In 2007, he served on the Independent Review Panel on the World Bank Group's Department of Institutional Integrity and is currently on an international panel advising the President of the World Bank on governance and anti-corruption. He is a recipient of the American Lawyer's Lifetime Achievement Award and the Lifetime Achievement Award of Board Member Magazine. Ethisphere Magazine named him one of the 100 most influential individuals on business ethics in 2008.
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