Mitt's VP App Fail: Not Really a Surprise

News of Romney's vice presidential pick broke shortly after midnight, but the GOP app that promised users they'd know first waited seven hours before announcing it. Screen shot 2012-08-11 at 6.49.47 AM.png

The Mitt's VP App promised users they would "be the first to know." But with a notification pushed out at 7:07 a.m. eastern time, users relying on the app got news of Mitt Romney's decision to put Paul Ryan on the ticket more than seven hours after anyone else paying attention.

The Romney campaign isn't alone in seeing its social-media attempts at controlling the news flow beat by a hungry press corps and leaky political establishment. 

Barack Obama, in his 2008 campaign, promised to send voters early news of his choice via text message, but reporters scooped news of the selection of Joe Biden.

In the end, the point of a campaign app is to collect data as much as it is to share it. On this score, the Romney app gathered address information from downloaders and got them to interact with the campaign on social media. It's likely that the Mitt's VP App will be converted to general use in the campaign.

Presented by

Adam Mazmanian reports on technology for National Journal.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A Stop-Motion Tour of New York City

A filmmaker animated hundreds of still photographs to create this Big Apple flip book

Video

The Absurd Psychology of Restaurant Menus

Would people eat healthier if celery was called "cool celery?"

Video

This Japanese Inn Has Been Open For 1,300 Years

It's one of the oldest family businesses in the world.

Video

What Happens Inside a Dying Mind?

Science cannot fully explain near-death experiences.

More in Politics

Just In