Even the 'Fun' Campaign Spots Are Negative This Year

More

Move over Obama Girl: 2008's worshipful indie videos have given way disappointed and satirical takes.

We've come a long way since "Yes We Can" and "Crush on Obama." After the most negative presidential primary contest in memory we're getting a highly negative general election campaign, and that's spilled over to the "pro-am" community, the professional amateurs and outside groups who since the rise of the online media campaign have sought to boost their favored candidates -- or critique those they don't love -- through independent creative efforts.

Above from Ryan Newbrough and Justin Monticello of Just New Productions in Los Angles is an excruciating ballad of disappointment in President Obama (excruciating because of the look on the singer's face, not the content) done in the video style of Gotye's 2011 break-up song "Somebody That I Used To Know." You really have to watch the Gotye video to properly appreciate this riff on it; Just New replicates the vulnerable opening shot and the body painting in Gotye's video, but using Shepard Fairey's Hope icon of Obama instead of an abstract pattern.

"We could have been so much more than just friends with healthcare benefits," the parodists tag their song.

Also premiering this week in negative independent videos is The Agenda Project Action Fund's parody of Danish-Norwegian group Aqua's 1997 "Barbie Girl" song and video. It's pretty well done, or at least has pretty decent musical production values.

I think we'd all forgotten about that particular moment in dance pop.

Jump to comments
Presented by

Garance Franke-Ruta is a former senior editor covering national politics at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

A Technicolor Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

A Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier

Video

What Do You Wish You Learned in College?

Ivy League academics reveal their undergrad regrets

Video

Famous Movies, Reimagined

From Apocalypse Now to The Lord of the Rings, this clever video puts a new spin on Hollywood's greatest hits.

Video

What Is a City?

Cities are like nothing else on Earth.

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Writers

Up
Down

More in Politics

Just In