What Do Your Favorite Websites Say About Your Politics?

Republicans play FarmVille, Democrats read Buzzfeed. Mapping the social web against your political preferences. Click to enlarge.

Politics-of-the-Social-Web-Engage.png

Writes Engage President Patrick Ruffini:

Over the past few months, we've crunched countless "Likes" from thousands of users of Trendsetter, our first-of-its-kind platform that ties together polling, social influence data, and consumer preferences. We've used it to map the politics of the social web, analyzing the political partisanship of the user bases of various social properties. Using predictive modeling of Facebook likes, we tied political preferences and engagement to one's choice of social media, and this bubble graph is the result....

Sites that tend to skew more Republican include those oriented towards commerce and personal finance -- like PayPal, eBay, Zillow and LinkedIn (not to mention Amazon, albeit at lower levels of political engagement). Sites that index higher for political engagement include Quora, BuzzFeed, and Wikipedia, which emphasize information and knowledge. Meanwhile, visual pinboards and social games may be fertile ground for the campaigns to find new voters, as those sites often demonstrate defined political leanings combined with lower levels of political engagement.

In short: Screen shot 2012-07-10 at 5.55.54 PM.png

Campaign 2012 is a contest between Etsy-shopping, Spotify-listening Tumblr readers and eBay-shopping, Pandora-listening FarmVille players. As I suspect you may have suspected.

Update 7/11/12 5:15 p.m.: If you're interested in more on how consumer preferences are allied with political ones, check out Terrence McCoy's April Atlantic story on how "Political strategists buy consumer information from data brokers, mash it up with voter records and online behavior, then run the seemingly-mundane minutiae of modern life -- most-visited websites, which soda's in the fridge -- through complicated algorithms and: pow! They know with "amazing" accuracy not only if, but why, someone supports Barack Obama or Romney." McCoy reports on a different data set, developed by National Media Research Planning & Placement, which showed that heavy Internet users overall skew slightly Republican, but that Pandora and Twitter users skewed Democratic while Facebook users were about in the middle and auction site users leaned the GOP.

Presented by

Garance Franke-Ruta is a former senior editor covering national politics at The Atlantic.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.

Video

Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.

Video

The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.

Video

Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.

Video

Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Politics

Just In