The Scariest Chart for the Romney Campaign on Bain Attacks

More

Searches for the firm on Google are shooting up -- especially in crucial swing states.

Screen shot 2012-07-16 at 9.58.35 AM.png
Screenshot

Although there's some polling evidence and Mitt Romney's allies are getting worried, it's a little early to tell how effective President Obama's attacks on the Republican nominee's time at Bain Capital will be -- or how much that will affect the ultimate result of the campaign.

But we can say with some confidence that the attacks are getting Americans' attention. Via Politico's Alex Burns, here's a chart that shows that Google searches for "Bain Capital" have increased exponentially since late last week, when reports about Romney's confusing involvement -- or non-involvement --with the firm from 1999 to 2002 started to surface. The numbers along the y-axis are Google's search volume index, basically an arbitrary number that measures recent searches relative to past ones. It's the rapid growth that should be scary for the Romney campaign -- it means that voters are taking notice of the controversy, and makes it harder to change the subject to something less favorable to Obama.

The list of locations with the greatest interest has some red flags, too:

  1. Massachusetts, United States
  2. Virginia, United States
  3. District of Columbia, United States
  4. Ohio, United States
  5. Pennsylvania, United States
  6. Florida, United States
  7. New York, United States
  8. North Carolina, United States
  9. Washington, United States
  10. Arizona, United States

Of those 10, six are swing states.

Jump to comments
Presented by

David A. Graham

David Graham is a senior associate editor at The Atlantic, where he oversees the Politics Channel. He previously reported for Newsweek, The Wall Street Journal, and The National.

Get Today's Top Stories in Your Inbox (preview)

A Fascinating Short Film About the Multiverse

If life is a series of infinite possibilities, what does it mean to be alive?


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

The Death of Film

You'll never hear the whirring sound of a projector again.

Video

How to Hunt With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

An action figure and his reluctant sidekick trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Writers

Up
Down

More in Politics

Just In