Michelle Obama Is on Pinterest

More

The first lady joins the lifestyle-images heavy social network in advance of Fathers' Day in a soft-sell reach-out to women voters.

MOWhite House

Yes, that's the first lady of the United States of America in workout gear playing tug-of-war in the White House's Blue Room. "Jimmy was a gracious loser!" Michelle Obama wrote on Pinterest of her competitor, late night host Jimmy Fallon, with whom she sparred in February while promoting her "Let's Move!" fitness initiative.

As of February, women were 82 percent of active users on Pinterest, and Obama's participation in the lady-friendly social sharing site provides her husband's campaign with a soft-sell way to reach out to the middle-class women voters the Obama campaign has been targeting more pointedly with its political messages about "the war on women."

Besides: Ann Romney's been on Pinterest already since February, and it's about time the real Mrs. O started competing with such parody Pinterest accounts as this Mrs. Obama one.

Jump to comments
Presented by

Garance Franke-Ruta is a former senior editor covering national politics at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

A Delightful, Pixar-Inspired Cartoon About the Toys in Your Cereal Box

The story of an action figure and his reluctant sidekick, who trek across a kitchen in search of treasure.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Juice Cleanses: The Worst Diet

A doctor tries the ever-popular Master Cleanse. Sort of.

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Video

What If Emoji Lived Among Us?

A whimsical ad imagines what life would be like if emoji were real.

Video

Living Alone on a Sailboat

"If you think I'm a dirtbag, then you don't understand the lifestyle."

Feature

The Future of Iced Coffee

Are artisan businesses like Blue Bottle doomed to fail when they go mainstream?

Writers

Up
Down

More in Politics

Just In