Michelle Obama Is on Pinterest

The first lady joins the lifestyle-images heavy social network in advance of Fathers' Day in a soft-sell reach-out to women voters.

MOWhite House

Yes, that's the first lady of the United States of America in workout gear playing tug-of-war in the White House's Blue Room. "Jimmy was a gracious loser!" Michelle Obama wrote on Pinterest of her competitor, late night host Jimmy Fallon, with whom she sparred in February while promoting her "Let's Move!" fitness initiative.

As of February, women were 82 percent of active users on Pinterest, and Obama's participation in the lady-friendly social sharing site provides her husband's campaign with a soft-sell way to reach out to the middle-class women voters the Obama campaign has been targeting more pointedly with its political messages about "the war on women."

Besides: Ann Romney's been on Pinterest already since February, and it's about time the real Mrs. O started competing with such parody Pinterest accounts as this Mrs. Obama one.

Presented by

Garance Franke-Ruta is a former senior editor covering national politics at The Atlantic.

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

Video

What Fifty Shades Left Out

A straightforward guide to BDSM

More in Politics

Just In