Video of the Day: Joe Coors Is Not a Beer

More

A Colorado congressional hopeful insists he's neither a career politician nor a refreshing alcoholic beverage.

Having a famous name can be an asset in politics. But with voters accustomed to frequent television ads hawking Coors beer, how could Joe Coors make people notice spots supporting his run for Congress?

Here's his entertaining answer to that conundrum. Coors is running the ad in Colorado's 7th district, where he's trying to unseat Democratic Rep. Ed Perlmutter (last seen in this space being dubiously compared to Mahmoud Ahmadinejad).

Part of the joke is that Coors is from the brewing family that produces the Silver Bullet, although his career has largely been in ceramics. He's not the first member of his family to try for elected office in Colorado as a Republican: His younger brother Pete lost a 2004 race for Senate to Democrat Ken Salazar. Democrats have jokingly "conceded" that Joe Coors is not, in fact, a beer, but Time's Michael Scherer -- in a nod to Christine O'Donnell's infamous 2010 ad -- has a theory about Coors involving a more sinister brew than the banquet beer:

Jump to comments
Presented by

David A. Graham

David Graham is a senior associate editor at The Atlantic, where he oversees the Politics Channel. He previously reported for Newsweek, The Wall Street Journal, and The National.

Get Today's Top Stories in Your Inbox (preview)

Saving Central: One High School's Struggle After Resegregation

Meet the students and staff at Tuscaloosa’s all-black Central High School in a short documentary film by Maisie Crow. 


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Where Time Comes From

The clocks that coordinate your cellphone, GPS, and more

Video

Computer Vision Syndrome and You

Save your eyes. Take breaks.

Video

What Happens in 60 Seconds

Quantifying human activity around the world

Writers

Up
Down

More in Politics

Just In