Why Don't Romney or Obama Have Anything to Say to the News Industry?

The president and his challenger both addressed a roomful of media executives with jokes and criticism rather than serious consideration.

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Reuters

Mitt Romney addressed a gathering of the news media industry on Wednesday, a day after Barack Obama spoke to the same audience. Both used the Washington venue as a platform for a combination of campaign and policy speech: For Obama, it was a convenient place to deliver his scathing critique of Republicans' budget proposals; for Romney, it was a rebuttal in which he insisted that Obama was distorting the GOP's ideas because he doesn't have any of his own.

Neither man made more than glib and passing reference to his audience -- executives from an industry both crucial to democracy and mired in a long-running business crisis.

Romney began his speech with a chummy but critical meditation on the reporters who cover his campaign and the changing priorities of their coverage. For the birthday of Maeve Reston of the Los Angeles Times, he noted, "I got her a cake and sang her a song. For my birthday, she was kind enough to remind me I'm old enough to qualify for Medicare."

During the last campaign four years ago, he said, "I looked to Drudge or Fox or CNN online to see what stories were developing." (Romney's mutual admiration with the Drudge Report is well documented, and Matt Drudge will surely appreciate the shout-out.) But now, he said, "it's Twitter, and instantaneous reaction. In 2008, the coverage was about what I said in a speech. These days, it's about what brand of jeans I'm wearing and what I ate for lunch."

Romney then gave a rather halfhearted tribute to the importance of the media. "Most people in my position are convinced you are biased against us," he noted, and as a result, they "thus welcome the tumult in your industry, heralding the new voices and the unfiltered or supposedly unbiased sources. Frankly, in some of the new media, I find myself missing the presence of editors to exercise quality control. I miss the days of two or more sources for a story -- when at least one source was actually named."

But when it came to the changes roiling media, Romney conspicuously punted: "How your industry will change, I cannot predict," he said. "But I do know this: You will continue to find ways to provide the American people with reliable information that is vital to our lives and to our nation. And I am confident that the press will remain free."

This sort of fatuous, feel-good optimism will be cold comfort to the thousands of reporters who have been laid off in recent years, or the bosses who have had to make the cuts -- presiding over drastic downsizings and in some cases seeing news organizations disappear entirely. But at least Romney bothered to mention the state of the industry. Obama didn't even do that. (Romney addressed a luncheon of the Newspaper Association of America cosponsored by the American Society of News Editors, while Obama addressed the Associated Press's annual meeting at the same conference site.*)

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Molly Ball is a staff writer covering national politics at The Atlantic.

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