Video of the Day: How Not to Sell Your Economic Plan

Hip-hop and policy platforms don't mix. Ever.

This is truly the worst promotion we've ever seen for a policy of any sort, trumping Ross Perot's charts, Mitt Romney's pleasure in firing people, and Jimmy Carter's sweater. It's hard to know where to start rehearsing its sins. There's the painful fact of watching a middle-aged white dude rapping (Gawker correctly headlined it, "Don't Make That Rap Video: Middle-Aged Casino Executive Edition"). There's the fact that everyone is clearly reading off cue cards. There's the cheesy, off-the-shelf beat. There's MC A. Samuels's annoying resemblance to Dennis Leary. There are some aggressively bad rhymes: "plan" and "Park Ave."; "down" and "down"; and worst of all "dotcom," "gone," and "lawn."

But the worst is probably that after sitting through three and a half minutes of the song, the listener is left without any idea what's in the plan. This is like if "Juicy" told us that Biggie had made it but omitted the narrative of how he had done so, and if he couldn't rap.

Here's a handy guide for anyone who's thinking about making a political-themed rap video. First, listen to some rap first. Second, don't do it. It never works out as well as you think it will.

Presented by

David A. Graham is a staff writer at The Atlantic, where he covers political and global news. He previously reported for Newsweek, The Wall Street Journal, and The National.

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

How a Psychedelic Masterpiece Is Made

A short documentary about Bruce Riley, an artist who paints abstract wonders with poured resin

Videos

Why Is Google Making Skin?

Hidden away on Google’s campus, doctors are changing the way people think about health.

Video

How to Build a Tornado

A Canadian inventor believes his tornado machine could solve the world's energy crisis.

Video

A New York City Minute, Frozen in Time

This short film takes you on a whirling tour of the Big Apple

Video

What Happened to the Milky Way?

Light pollution has taken away our ability to see the stars. Can we save the night sky?

More in Politics

Just In