So apparently Susan G. Komen has reversed its decision to fund Planned Parenthood. Just as it wasn't surprising that they might want to gently disconnect themselves from the abortion rights movement, it's also not shocking that once this issue became political, pro-choicers mobilized faster and harder than pro-lifers did. For one thing, as I noted yesterday, the issue of breast cancer has long been broadly within the "women's groups" umbrella that includes abortion rights, and for another, people react more strongly to losses than to possible gains. If Komen had never funded Planned Parenthood, it wouldn't have been a big deal . . . but once they did, withdrawing the money was a political statement.
Komen Changes Its Mind on Planned Parenthood, but Will Donors Come Back?
Is it too late? How badly has the organization already damaged its brand?