Watch the South Carolina Republican Air War from the Comfort of Home

The Palmetto State airwaves are filled with millions of dollars in political advertising. Here's what voters are actually hearing about the candidates.

The GOP campaign in South Carolina is primarily an air war: More than $8 million is currently being spent on the state's broadcast-television networks alone, blitzing potential voters with hyperbolic claims about the candidates who seek their votes. While much has been made of the sheer quantity of the ads, especially those produced by candidate-independent "super PACs," it's their content that stands to sway the outcome -- television's reach is far greater than a stump speech, and as much as voters claim to ignore all the negativity, it inevitably penetrates their thinking. Below, a look at some of the messages beaming into Palmetto State homes these days, arranged from largest buy to smallest.

Presented by

Molly Ball is a staff writer covering national politics at The Atlantic.

Why Principals Matter

Nadia Lopez didn't think anybody cared about her middle school. Then Humans of New York told her story to the Internet—and everything changed.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

A History of Contraception

In the 16th century, men used linen condoms laced shut with ribbons.

Video

'A Music That Has No End'

In Spain, a flamenco guitarist hustles to make a modest living.

Video

What Fifty Shades Left Out

A straightforward guide to BDSM

More in Politics

Just In