The Magic of Commercials: Rick Perry Looking Energetic!

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In his latest ad, the candidate shows as much pep in 62 seconds as he has in his White House run thus far.



Above, Rick Perry appears to be an energetic man overflowing with enthusiasm for his country. He looks like a formidable candidate, especially compared to the tired, frequently confused Texas governor we've seen on the campaign trail. The gulf between the ad portrayal and reality is one reason why debates are important. It's true that they take some power from the party and give it to the news media. What's more important is that they take power away from all the candidates.
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Conor Friedersdorf is a staff writer at The Atlantic, where he focuses on politics and national affairs. He lives in Venice, California, and is the founding editor of The Best of Journalism, a newsletter devoted to exceptional nonfiction.

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