Mitt Romney's Divide-and-Conquer Campaign

If the surging frontrunner can win both Iowa and New Hampshire, the rest of the GOP field might as well pack up and go home.


The latest CNN/Time/ORC surveys released Wednesday for New Hampshire, and especially Iowa, show that on the eve of the first actual voting, the GOP race is reverting to the pattern that has defined it for most of this year: the party's more pragmatic and secular circles are consolidating around Mitt Romney more than the GOP's more ideological and evangelical wings are consolidating around any single alternative to him.

That pattern isn't enough to place Romney in a commanding position -- but it does offer him the possibility of a plurality advantage in a fragmented field. The surveys provide a snapshot of the nightmare for the conservative activists most resistant to the former Massachusetts governor: it raises the possibility that he could steamroll to the nomination without ever attracting majority support in the party because the ideological voters most resistant to him fail to ever coalesce behind a single alternative.

These dynamics are most apparent in the results of the new survey in Iowa, which polled 452 GOP likely caucus participants from December 21-24 and December 26-27. Overall the survey shows Romney now leading with 25 percent, followed by Ron Paul with 22 percent; Rick Santorum has surged into third place with 16 percent, followed by Newt Gingrich with just 14 percent. In the most recent CNN/Time/ORC poll from early December, Gingrich led with 33 percent, followed by Romney at 20 percent and Paul at 17 percent.

Romney's advantage in the new survey rests on the fact that he's running better among less ideological and more secular voters than any of his rivals is polling among the Tea Party supporters and evangelical Christians still largely dubious of him. In the survey, Romney attracts 33 percent of Iowa Republicans who don't identify with the Tea Party, up from 26 percent in the early December poll. Similarly, he attracts 34 percent of Republicans who don't consider themselves evangelical Christians, also up from 26 percent in December. (Paul showed solid gains with both groups too.)

Romney posted more modest improvement among Iowa voters who identify with the tea party (from 15 percent in early December to 19 percent now) or describe themselves as evangelical Christians (13 percent in early December to 16 percent now.) Romney's showing with Iowa evangelicals is actually slightly below the 19 percent of them he attracted in 2008, according to exit polls.

But this modest performance is good enough for first place, at least for now, because the more conservative elements of the party skeptical of Romney are dispersing like cats in a cornfield. In the early December Iowa poll, Gingrich attracted 40 percent of tea party supporters and 31 percent of evangelical Christians - enough to give him a solid lead in the state. But in the new survey, no candidate attracts more than 19 percent of Tea Party supporters (Romney, Santorum and Ron Paul all draw that much, followed closely by Gingrich with 17 percent). Among evangelicals, Santorum leads with a modest 22 percent; Bachmann (12 percent), Perry (13 percent), Gingrich (14 percent), Romney (16 percent) and Paul (18 percent) are all clustered relatively close behind him. That's an even more fractured picture than in the 2000 caucus, when George W. Bush led among voters who identified with the "religious right" (the way the question was phrased then) with a middling 33 percent, according to exit polls.

Presented by

Ronald Brownstein is Atlantic Media's editorial director for strategic partnerships. More

Ronald Brownstein, a two-time finalist for the Pulitzer Prize for his coverage of presidential campaigns, is Atlantic Media's editorial director for strategic partnerships, in charge of long-term editorial strategy. He also writes a weekly column and regularly contributes other pieces for the National Journal, contributes to Quartz, and The Atlantic, and coordinates political coverage and activities across publications produced by Atlantic Media.

How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well. Bestselling author Mark Bittman teaches James Hamblin the recipe that everyone is Googling.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus


How to Cook Spaghetti Squash (and Why)

Cooking for yourself is one of the surest ways to eat well.


Before Tinder, a Tree

Looking for your soulmate? Write a letter to the "Bridegroom's Oak" in Germany.


The Health Benefits of Going Outside

People spend too much time indoors. One solution: ecotherapy.


Where High Tech Meets the 1950s

Why did Green Bank, West Virginia, ban wireless signals? For science.


Yes, Quidditch Is Real

How J.K. Rowling's magical sport spread from Hogwarts to college campuses


Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

More in Politics

Just In