The Obama Reelection Kickoff Video

The first thing that struck me about this morning's Obama reelection kickoff video ("It Begins With Us") is what a sober, purposeful affair it is by the standards of these things--no amber waves of grain, fluttering flags, saluting soldiers on Veteran's Day, etc. In that way it couldn't be further from the high-energy, jump-cutting, Michael Bay-style video that Tim Pawlenty launched recently ("Courage to Stand"). The other thing that's striking, especially in contrast to the circa-2008 hope-and-change Obama, is the almost matter-of-fact way in which it skips past trying to inspire the viewer and cuts straight to the practical task of trying to get Obama reelected. To me, the most important character here is Ed from North Carolina, the older white man who rationalizes his support for Obama even though he "doesn't agree with him on everything." I suspect the thrust of Obama's campaign will be geared toward winning over the Eds of the country, people who aren't rapturous about Obama, or even sure they like him, but are nonetheless open to supporting him, especially if they can be prompted, or led, to engage in the same sort of dispassionate analysis we see Ed making here. In that way--passion versus dispassion--I think we're probably getting a glimpse of how the upcoming campaign will differ from the last one. Here's the video:

Presented by

Joshua Green is a former senior editor at The Atlantic.

Never Tell People How Old They Look

Age discrimination affects us all. Who cares about youth? James Hamblin turns to his colleague Jeffrey Goldberg for advice.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

Video

Never Tell People How Old They Look

Age discrimination affects us all. James Hamblin turns to a colleague for advice.

Video

Would You Live in a Treehouse?

A treehouse can be an ideal office space, vacation rental, and way of reconnecting with your youth.

Video

Pittsburgh: 'Better Than You Thought'

How Steel City became a bikeable, walkable paradise

Video

A Four-Dimensional Tour of Boston

In this groundbreaking video, time moves at multiple speeds within a single frame.

Video

Who Made Pop Music So Repetitive? You Did.

If pop music is too homogenous, that's because listeners want it that way.

More in Politics

Just In