The Obama Reelection Kickoff Video

More

The first thing that struck me about this morning's Obama reelection kickoff video ("It Begins With Us") is what a sober, purposeful affair it is by the standards of these things--no amber waves of grain, fluttering flags, saluting soldiers on Veteran's Day, etc. In that way it couldn't be further from the high-energy, jump-cutting, Michael Bay-style video that Tim Pawlenty launched recently ("Courage to Stand"). The other thing that's striking, especially in contrast to the circa-2008 hope-and-change Obama, is the almost matter-of-fact way in which it skips past trying to inspire the viewer and cuts straight to the practical task of trying to get Obama reelected. To me, the most important character here is Ed from North Carolina, the older white man who rationalizes his support for Obama even though he "doesn't agree with him on everything." I suspect the thrust of Obama's campaign will be geared toward winning over the Eds of the country, people who aren't rapturous about Obama, or even sure they like him, but are nonetheless open to supporting him, especially if they can be prompted, or led, to engage in the same sort of dispassionate analysis we see Ed making here. In that way--passion versus dispassion--I think we're probably getting a glimpse of how the upcoming campaign will differ from the last one. Here's the video:

Jump to comments
Presented by

Joshua Green is a former senior editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

What Is a City?

Cities are like nothing else on Earth.


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

CrossFit Versus Yoga: Choose a Side

How a workout becomes a social identity

Video

Is Technology Making Us Better Storytellers?

The minds behind House of Cards and The Moth weigh in.

Video

A Short Film That Skewers Hollywood

A studio executive concocts an animated blockbuster. Who cares about the story?

Video

In Online Dating, Everyone's a Little Bit Racist

The co-founder of OKCupid shares findings from his analysis of millions of users' data.

Video

What Is a Sandwich?

We're overthinking sandwiches, so you don't have to.

Video

Let's Talk About Not Smoking

Why does smoking maintain its allure? James Hamblin seeks the wisdom of a cool person.

Writers

Up
Down

More in Politics

Just In