In presidential contests, the press regularly elevates candidates for all the wrong reasons
My colleague James Fallows is understandably dismayed by the American media's coverage of Donald Trump, the entrepreneur, reality TV star and occasional bankrupt who may or may not run for president. "Perhaps the media types who have been paying attention to Trump and his braying will stop to think about what they've actually been doing," he writes. "Conceivably there will be a moment of recoil about the unworthy, irrational indignity of this stage of national life. But I'm not holding my breath."
It is bizarre that an opportunistic publicity hound is shaping the national discourse. But is a "moment of recoil" among journalists the needed remedy? For the most part, Trump's enablers are either utterly shameless, or else they're already disgusted by the pathologies of their profession but feel powerless to change them. There are even conscientious journalists who feel a responsibility to cover the man. "Donald Trump Is Now The GOP Frontrunner For President," Slate reports. Says Jonathan Chait at The New Republic: "I've been highly skeptical of the idea that Donald Trump is really planning to run for president, or that he would stand any chance at all of winning if he does. But I'm starting to treat the possibility just a bit more seriously now."
That brings us closer to the core question: What standard should journalists use when deciding which presidential candidates to take seriously? Forget shame. What's required is a press corps that rethinks its role in the nomination process. The dirty little secret of political journalism is that right now a lot of broadcasters, writers, and editors are just thoughtlessly going along with the herd. I submit that a little more thoughtfulness would result in a lot better coverage.
Here are some of the problems with the status quo. 1) Name recognition doesn't correlate with good leadership skills, but it affords a tremendous advantage in the nominating process. 2) There is an incentive for some people to launch fake bids for the presidency because the attention it garners adds to their celebrity, and ours is a society where that is as much a commodity as anything. 3) Hot button issues that bear little on our future attract far more attention than hugely important issues certain to impact America for decades to come. 4) Early polls of relatively uninformed voters play an out-sized roll in shaping who is deemed to be a viable candidate -- and once those judgments are made, they are prone to become self-fulfilling prophecies, as all save known pols are denied the media attention necessary to succeed.
Simple fixes can't remedy all of these pathologies. Even so, the measures I am about to suggest would improve the way we select presidents.