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Adam Werbach

Adam Werbach - Adam Werbach is the author of Strategy for Sustainability: A Business Manifesto and the Chief Sustainability Officer for global agency Saatchi & Saatchi.
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Adam Werbach is the author of Strategy for Sustainability: A Business Manifesto and the Chief Sustainability Officer for global agency Saatchi & Saatchi. At age 23, Werbach was elected president of the Sierra Club, which seemed ridiculous to everyone, including him. Since then he has worked with some of the largest corporations in the world to bring sustainability into the core of their business. In 2005 he controversially began consulting for Walmart on their journey towards sustainability, and later sold his firm to Saatchi & Saatchi, where he now directs their global sustainability practice, promoting hybrid cars, wind turbines, and corporate change, restlessly seeking projects that might tip the scales towards humanity's survival. He lives in San Francisco and Bolinas, California, and can be found on twitter @adamwerbach.

Japan Quake May Stall U.S. Nuclear-Power Expansion Plans

By Adam Werbach
Mar 15 2011, 11:35 AM ET Comment

Renewable energy advocates are concerned that the unraveling nuclear crisis in Japan may prove to be a setback for U.S. clean energy policy. Efforts to stop and contain the meltdown at the Fukushima Daiichi Nuclear Power Station are intensifying as an attempt to pump ocean water into a crippled reactor temporarily failed yesterday, increasing the risk of the release of larger amounts of radioactive material. As nuclear fears grow, the anxiety could spell an end to the fragile truce between environmental advocates and nuclear power advocates -- the basis for the Obama administration's attempts to promote clean energy in the U.S.

"It's going to be more difficult to build a bipartisan consensus around clean energy," says Jesse Jenkins.
"It's going to be more difficult to build a bipartisan consensus around clean energy," says Jesse Jenkins, director of energy and climate policy for the Breakthrough Institute. The Breakthrough Institute supports nuclear energy as part of the clean energy mix. During the state of the union speech, President Obama endorsed a goal of 80 percent of electricity produced by clean energy sources by 2035. He noted that this would include nuclear, wind, solar, and clean coal. By bringing together advocates for clean coal, nuclear and renewable energy sources like wind and solar, the administration hoped to build a bipartisan consensus.

Renewable energy advocates, already squeamish about this partnership, are having second thoughts. "This highlights one of the downsides, to put it mildly, of depending on nuclear energy for your energy supply," says Adam Browning, executive director of Vote Solar. Browning recalls that efforts to pull together a cap and trade climate bill and additional clean energy efforts collapsed following the Gulf oil spill. "In Florida," Browning says, "the oil industry had made an agreement that in return for the ability to expand offshore drilling off the coast, some portion of oil royalties would go to solar installations in Florida." After the BP disaster, Florida solar advocates withdrew from the deal. The efforts of Congressional leaders to fashion a clean energy and cap and trade compromise were also built on promises to support expanded offshore drilling. The BP disaster made expanding oil drilling politically untenable, one of many reasons why legislative leaders were unable to agree on a bill.

Greenpeace is collecting signatures on a new petition to stop "taxpayer-funded giveaways to the nuclear power industry." Greenpeace, founded in opposition to nuclear testing, is likely to intensify its opposition to nuclear power in the United States. Jenkins, of the Breakthrough Institute says, "there are very few scenarios where we get to the Obama clean energy goal without nuclear power."  According to Jenkins, nuclear energy provides about 20 percent of U.S. electricity and 80 percent of zero-carbon electricity. Greenpeace has published a roadmap that it says will reach the goal of meeting the world's energy needs without using oil, coal, or nuclear energy.

The early signals from legislative leaders have been cautious, with Senator Joe Lieberman, an advocate of nuclear power, calling for a temporary halt for new nuclear power plants. Senate Minority Leader Mitch McConnell suggested that policy-making should slow down in the midst of a crisis. "I don't think right after a major environmental catastrophe is a very good time to be making American domestic policy," he said on Fox News Sunday. Despite the legislative stall, solar stocks jumped today.



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