The Hermanator

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You might have missed the news earlier this week that Herman Cain launched a presidential exploratory committee in preparation for seeking the GOP nomination. "Who?" you're probably asking yourself. Herman Cain, that's who! Also known as "The Hermanator." Take my word for it: the guy's a character. And he's guaranteed to spice up the race if he gets in. I wrote a short profile of him for the forthcoming (March) issue of The Atlantic, which the powers that be have seen fit to post early. Here's an excerpt:

If you don't attend Tea Party rallies or listen to political talk radio, the name Herman Cain may not register. Cain intends to rectify that. He's planning to seek the GOP nomination, so he's spreading his blustery, relentlessly upbeat right-wing social and economic message, which can be heard weeknights from 7 to 10 on WSB in Atlanta. Cain is so exuberantly confident of his message that he has upgraded its status: he bestows upon audiences not speeches or talking points but "The Hermanator Experience." He's even trademarked the phrase.

Read the rest here.

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Joshua Green is a former senior editor at The Atlantic.

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