Scratch 'n Sniff Mailers: Loretta Sanchez Smells Bad

The Hotline reports that, in the ethnically charged race for California's 47th congressional district, scratch 'n sniff mailers are being deployed to insinuate that incumbent Rep. Loretta Sanchez (D) is smelly:

Assemb. Van Tran (R) "is sending out a scratch-and-sniff direct mail piece attacking" Rep. Loretta Sanchez (D) "that features a hideous odor emanating from it."

The mailer: "Open for a fragrance sample of 'Loretta, The Scent Of Washington.'" The mailer, on the inside: "Something smells rotten about Loretta. It's the stench of Washington." "Below that is the scratch and sniff panel."

It's an unconventionally Pavlovian way to attack one's opponent: associate a bad smell with a photo of the incumbent. Perhaps this will break through on unconscious levels where the one-dimensional rhetoric of traditional TV, radio, mailers, and robocalls sometimes fails.

UPDATE: A GOP aide informs me that "it is a horrible odor--like a combination of 5 or 6 of the worst possible scents you can imagine."

Presented by

Chris Good is a political reporter for ABC News. He was previously an associate editor at The Atlantic and a reporter for The Hill.

Life as an Obama Impersonator

"When you think you're the president, you just act like you are above everybody else."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

VIdeo

Life as an Obama Impersonator

"When you think you're the president, you just act like you are above everybody else."

Video

Things Not to Say to a Pregnant Woman

You don't have to tell her how big she is. You don't need to touch her belly.

Video

Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy."

Video

The Joy of Running in a Beautiful Place

A love letter to California's Marin Headlands

Video

'I Didn't Even Know What I Was Going Through'

A 17-year-old describes his struggles with depression.

More in Politics

Just In