Boxer and Fiorina Duke It Out on the Air

More

Recent polling shows Sen. Barbara Boxer maintaining an 8-point lead over Republican challenger Carly Fiorina, but major ad buys on both sides could change the direction of this race in the days leading up to the election.

The National Republican Senatorial Committee has already committed $4.8 million to Fiorina's campaign, the maximum allowed in coordinated spending. In addition, it has announced a $3 million independent expenditure ad buy in California, negating rumors that it may have given up on the race.

The independent ad has not yet been released, but it will complement a new ad from Fiorina's campaign that paints a dark picture of California under Barbara Boxer. The ad, somewhat creepily titled "Crushed," was produced by GOP consultant Fred Davis, the force behind Fiorina's legendarily bizarre "demon sheep" ad.

Over black and white images of homeless, unemployed Californians, a deadly dramatic voice intones, "Trillions in deficits. Billions in taxes. Our hopes crushed by Washington. The legacy of Barbara Boxer." Fiorina's smiling face pops up at the end, promising change in Washington.



Boxer's campaign, meanwhile, has made an ambiguous ad buy of its own. Hotline On Call's Jeremy Jacobs reports that the campaign is planning to spend $4 million on the buy. As of October 13, however, Boxer's campaign had only $2.7 million on hand--not nearly enough for a $4 million buy. It's possible the Democratic Senatorial Campaign Committee pitched in for a coordinated ad buy, but they have not responded to requests for comment. It's also possible that Boxer's campaign is counting on enough money coming in by Election Day.

Another possibility is that Boxer's ad buy is significantly less than $4 million--according to a campaign source, the Boxer buy will be less than the NRSC's $3 million buy combined with Fiorina's own ad spending. Boxer's campaign notes that they are on the air in 10 media markets, however, including Spanish-language ads.

As of October 13, Fiorina had $1.3 million cash on hand. Since then, she has lent her campaign another million of her own money. According to the LA Times, Boxer has outraised Fiorina by $8.3 million. Both candidates have benefited from independent expenditures by outside groups.

Jump to comments

Nicole Allan is a senior editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Miami: The Next Big Start-Up City?

How the city became a center for innovation

Video

Video

A Brief History of Romantic Comedies

From The Atlantic's Chris Orr

Video

Life in 'the New Arctic'

A moving portrait of a fading landscape

Video

Video

The Rise of New York City

A fascinating look at Manhattan in the 1940s

Video

What Is Methane Hydrate?

"Flaming ice" is a vast natural energy source

Video

NASA's Time-Lapse of the Sun

Now with epic dubstep music

Video

Shaken Not Tuned: Cocktail Experiments

Can a tuning fork improve a cocktail?

Video

Video

Is He Cheating? A 1950s Guide

'That little blonde secretary from the office?’

Video

New Yorkers: Vintage Vacuum-Tube Amps

Risking electric shock to restore old amplifiers

Video

The DIY Piano-Bicycle

Everybody needs a hobby

Video

What Does It Take to Make Real Craft Gin?

Tour the Green Hat Gin distillery

Video

Letter From the Editor

The June 2013 issue

Video

What Straights Can Learn From Same-Sex Couples

New insight from decades of research

Video

The End of the Mall Rat

A tribute to that pillar of teen culture

Writers

Up
Down

More in Politics

In Focus

Picking up the Pieces After the Tornado in Moore, Oklahoma