Sarah Palin's Feminine Mystique

More

Sarah Palin has been on a tear with her "Mama Grizzlies" theme, endorsing female candidates as such and producing a web video last week that put the catch phrase into more tangible, clickable form. What is the appeal of the Mama Grizzlies idea? How does it play into Palin's identity as a female politician? The Washington Post's Kathleen Parker sums up the feminine mystique of Sarah Palin as an aggressive confrontation of what people don't like, paired with a brilliant style-over-substance value scheme, topped off with a brilliant monopolization of all things female:


...Sarah knows just what drives us all nuts and, instead of changing her tune, she turns up the volume -- and triples down. Don't like her little red shoes? She'll add a red leather jacket. Got gloss?

This woman is not to be feared or loathed. She is to be taken with a grain of humor and a dash of admiration. A different version of Madonna, she's a public relations machine who manipulates public perception with well-timed and, recently, sophisticated messaging.

In the nearly two years since she became the first female Republican vice presidential candidate, Sarah has morphed from a pit bull with lipstick to a mama grizzly. Grrrrrrrr.

...the genius isn't the message but the messenger. Sarah has positioned herself as the spokesperson for The Good Woman (i.e., conservatives) and thus has inoculated herself and her message from criticism. To criticize Sarah now is to impugn Womankind. Worse, it is anti-Mom.

One never tires of Mom, I suppose. I'm a mom. You're a mom. We all had a mom. Why, even some Democratic women are moms. Don't they love their little darlings just as much as conservative women do?

Read the full story at The Washington Post.
Jump to comments
Presented by

Chris Good is a political reporter for ABC News. He was previously an associate editor at The Atlantic and a reporter for The Hill.

Get Today's Top Stories in Your Inbox (preview)

The Time JFK Called the Air Force to Complain About a 'Silly Bastard'

51 years ago, President John F. Kennedy made a very angry phone call.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Politics

Just In