"Listen up!" Dale Peterson wants to be Agriculture commissioner in Alabama. After watching his ad, who wouldn't? It looks fun:

This is an ad for the GOP primary, which will be held June 1. Peterson informs viewers that they probably didn't know Alabama's Ag commissioner is responsible for $5 billion. "Bet you didn't know that. You know why? Thugs and criminals. If they can keep you in the dark, they can do whatever they want with all that money."

Of one of his opponents, Peterson says, "Who on earth would support such a dummy?" At that point, Peterson's shotgun makes its first appearance.

This is being hailed as potentially the greatest political ad ever, in various corners of the Internet, from Hot Air to Time. It is wonderfully indulgent, and its directness has caught the national eye. This man Peterson is a straight shooter, probably in the literal sense.

There have been some other spectacular ads of the 2010 election cycle so far (not all of them to run on TV). Let's take this moment to recap what Peterson's ad is up against in 2010:

But if we're talking about the greatest campaign ad ever, here's a nice counterweight to Peterson's gun-toting directness and propensity to "name names": current RNC Chairman Michael Steele's ad, in his 2006 run for Senate in Maryland, in which he appears with a puppy.