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Marc Ambinder

Marc Ambinder - Marc Ambinder is the White House correspondent for National Journal and a contributing editor at The Atlantic. More

Marc Ambinder is the White House correspondent for National Journal. He previously served as the politics editor, and is now a contributing editor, for The Atlantic, where he curated the influential Politics channel on TheAtlantic.com and contributed to the magazine. He was also a chief political consultant to CBS News. Earlier, at NJ's Hotline, Ambinder was the founding editor of "Hotline On Call," a pathbreaking political news blog. He also worked as a producer and reporter for the ABC News Political Unit and was one of the founders of ABC's "The Note." Born in New York City, raised in Central Florida, Ambinder is a 2001 graduate of Harvard and lives in Washington, D.C.
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Pro-Reform Coalition Launches $12M Ad Buy

By Marc Ambinder

Aug 13 2009, 8:25 AM ET Comment

A group called Americans for Stable, Quality Care today launches the first of $12 million worth of ads promoting the Democratic/Obama health care proposals. "Stable" and "Quality" are two words the White House wants people to associate with the Dem bills. They poll very, very well.

The sponsors include industry -- PhRMA, the AMA, unions like SEIU and consumer groups like Families USA. 

Here's a link to their first ad, within which a narrator touts the "consumer protection" virtues of the bills: "What does health insurance reform really man? Quality, affordable care you can count on."  A piano plays softly in the background...

According to Politico, $3 million worth of ads will run by next Thursday in 12 target states.




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