Drag Me To Hell Over the Mortgage Crisis

More

If John Hamburg's I Love You Man -- in which Paul Rudd plays a California real-estate agent seeking a best friend in Jason Segel, an investor in "illiquid assets" -- is a subtle and damning portrait of America before the housing crisis, then Sam Raimi's Drag Me To Hell must be our cultural snapshot of the bubble's aftermath.   

Dragmetohell.jpg

Well, okay, neither of those things is actually true. But Drag Me To Hell is about a loan officer, played by Alison Lohman, responsible for processing mortgages and foreclosures at a California bank. And the moral of the story is really quite clear: If evil banks continue to foreclose on the homes of helpless old ladies with health problems and fixed incomes, one of them will inevitably turn out to be a gypsy witch with with dark powers who will seek a terrible vengeance by summoning the horrors of the underworld. 


Somewhat more generally, I am impressed by the ability to a major studio to get the cultural timing right here. Just a couple of months ago there were films like the comically ill-timed Confessions of a Shopaholic and The International. They must have seemed like a great concepts in late 2006, to whatever studio executive greenlighted them somewhere between his third and forth mortgage.

I assumed the industry's long production times and so forth would make that kind of problem inevitable, but the timing of Raimi's film -- which obviously wants to ride the coattails of the mortgage crisis to success at the box office -- is really pretty impressive.

Jump to comments
Presented by

Conor Clarke is the editor, with Michael Kinsley, of Creative Capitalism. He was previously a fellow at The Atlantic and an editor at The Guardian. More

Conor Clarke is the editor, with Michael Kinsley, of Creative Capitalism, an economics blog that was recently published in book form by Simon and Schuster. He was previously a fellow at The Atlantic and an editor at The Guardian. He is also on Twitter.
Get Today's Top Stories in Your Inbox (preview)

What's the Number One Thing We Could Do to Improve City Life?

A group of journalists, professors, and non-profit leaders predict the future of livable, walkable cities


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Politics

Just In