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DHS Branding
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Ahead of President Obama's meeting with Cabinet secretaries today on cutting costs, the White House released a rundown of areas in which money can be saved, broken down by department. Among the sub-heads for the Department of Homeland Security was this:
Branding - Since 2003, DHS has spent $3 million on consulting contracts to create new seals and logos for its components. The Department is putting an end to that.The business of protecting citizens from terrorism and natural disasters can be messy. It's good to know that DHS has so copiously appreciated the need for slick logos to make such business more appealing.
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