Following up on the idea of Tea Parties protesting the administration's mortgage refinancing plan, Pajamas Media has started running online ads (spotted on conservative blog Hot Air today), simultaneously encouraging readers to organize their own tea parties and promoting Pajamas Media's coverage of them. "The Pajamas TV team including Michelle Malkin, Glenn Reynolds, and Joe Wurzelbacher (aka Joe the Plumber) - are mobilized to help cover this new and evolving revolution," Pajamas' online promotion page reads. The model appears to be that the promise of coverage (partly) motivates the protest, which motivates the coverage. If you build it, they will come...or something like that.
"If you fall down and break your leg, there's no way out."