Penn Strategy Memo, March 5, 2008: On the heels of critical wins in Texas and Ohio, Penn continued pushing the ideas of "strength" and "leadership." He worried that white male voters were "steadily eroding" and railed against the idea of showcasing Clinton's softer side. "The idea," he wrote, "that this can be won all on smiles, emotions, and empathy is simply wrong."
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"I'm exploiting the maximum of what you can ask a piece of metal to do."