Karl Rove strategy memo to Bill Clements, Jr., September 4, 1985

More

Karl Rove strategy memo to Bill Clements, Jr., September 4, 1985: As a contrast to Mark Penn's memos, here's a fun piece of political arcana: a Karl Rove strategy memo written to former Texas governor Bill Clements, Jr., on the eve of the 1986 gubernatorial race. Clements was elected governor in 1978 but lost his bid for reelection. He was attempting a comeback. Note the tone of bracing honesty: Rove lays out his client's "potentially explosive" weaknesses, including arrogance and bad press relations. Then he explains how they can be overcome. (Let's forgive Rove the hackneyed Napoleon quote--Clements won the race.)

Use the controls below to navigate or print .

Rove by atlanticonline

Jump to comments
Presented by

Joshua Green is a former senior editor at The Atlantic.

Get Today's Top Stories in Your Inbox (preview)

Why Do People Love Times Square?

A filmmaker asks New Yorkers and tourists about the allure of Broadway's iconic plaza


Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Why Do People Love Times Square?

A filmmaker asks New Yorkers and tourists about the allure of Broadway's iconic plaza

Video

A Time-Lapse of Alaska's Northern Lights

The beauty of aurora borealis, as seen from America's last frontier

Video

What Do You Wish You Learned in College?

Ivy League academics reveal their undergrad regrets

Video

Famous Movies, Reimagined

From Apocalypse Now to The Lord of the Rings, this clever video puts a new spin on Hollywood's greatest hits.

Video

What Is a City?

Cities are like nothing else on Earth.

Writers

Up
Down

More in Politics

Just In