As everyone knows, Democrats have struggled for generations with the perception that they're out of touch elitists. Barack Obama is no exception. He lives in Hyde Park, Chicago and ever since his book became a best-seller he's made a whole bunch of money. As a part-time professor at the University of Chicago he came to be acquainted with various pointy-headed professor types and he even ordered an orange juice at breakfast once which is the exact same kind of juice they serve at breakfast at the Aspen Ideas Festival.
By contrast, John McCain is an all-American regular guy who, like most people, earns his keep by marrying an heiress. Like average, everyday folks the McCain's rely on credit cards to make ends meet month-to-month "Cindy McCain charged as much as $500,000 in a single month on one American Express card and $250,000 on another, while one of their two dependent children had an AmEx card with a monthly balance as large as $50,000." Yes it's true, one of McCain's dependent children spent approximately the median annual household income of the United States in a single month and that's how McCain knows how to connect with regular people.
Similarly, Mrs. McCain "favors suits made by the German designer Escada, which typically retail for around $3,000 a pop" so she understands that most Americans welcome Wal-Mart's discount prices. And like many Americans, the McCains are very effected by developments in the real estate market, since "trusts and corporations controlled by her and her children spent nearly $11 million between the summer of 2004 and February 2008 on three condominiums in Phoenix and a pair outside San Diego." The McCains understand that these days many young people graduate from college saddled with debt and need a helping hand, that's why they spent "$700,000 for a 1,900-square foot, three-bedroom loft condo for her then-22-year-old daughter Meghan McCain" after she graduated from Columbia. Similarly, they know all about problems with inflation since they "increased their budget for household employees from $184,000 in 2006 to $273,000 in 2007, according to John McCain’s tax returns."