How Much Money Will Obama Really Raise?

The McCain campaign is betting that, in the end, the combined cash on hand tallies of the Republican National Committee and the McCain campaign will be roughly equal. Fundraising for McCain is picking up, as campaign manager Rick Davis said on a conference call today: $22 million in June for a cash-on-hand tally of $27 million. With the RNC added in, that's nearly $100 million than McCain can spend (although he can only spend his $27 million through his convention, the RNC can't spend all the money in coordination with McCain, and a few other caveats.)

The Obama campaign won't say how well their opt-out gamble is paying off; there are rumbles that their fundraising hasn't met expectations, but I don't think that's true. Between now and the election, the McCain campaign and the RNC expect to spend about $200 million to elect McCain. That means, in essence, that the Obama campaign is going to have raise at least $75 million per month in order to find themselves with a large enough advantage so as to force the McCain campaign to spend money in states like Georgia and Texas.

Here's a McCain campaign memo on the subject.

"We are proud of the more than 1.7 million contributors to our campaign who are committed to changing Washington and are simply not surprised that John McCain and President Bush have been able to raise millions of dollars for the McCain campaign last month, much of it from Washington lobbyists," says Bill Burton, a McCain spokesman who really needs to send a better picture of himself to Fox News.

Presented by

Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

Life as an Obama Impersonator

"When you think you're the president, you just act like you are above everybody else."

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register.

blog comments powered by Disqus

VIdeo

Life as an Obama Impersonator

"When you think you're the president, you just act like you are above everybody else."

Video

Things Not to Say to a Pregnant Woman

You don't have to tell her how big she is. You don't need to touch her belly.

Video

Maine's Underground Street Art

"Graffiti is the farthest thing from anarchy."

Video

The Joy of Running in a Beautiful Place

A love letter to California's Marin Headlands

Video

'I Didn't Even Know What I Was Going Through'

A 17-year-old describes his struggles with depression.

More in Politics

Just In