Romney, Obama Lead Ad Spenders This Cycle

More

The University of Wisconsin's Ken Goldstein is out with his eagerly awaited analysis of presidential campaign TV advertising in 2007-8, and here are the highlights:

** The candidates spent more than $107m on ads. Mitt Romney spent three times as many ads as his nearest opponents -- 35,000 separate spots costing him $29M, while Barack Obama has spent about $5M more than Hillary Clinton.

** The only candidate who has not aired a negative television ad: Barack Obama.

** Third party groups spent a combined total of $3M to influence the presidential race.

** Mike Huckabee and John Edwards are singled out for running ads that name their opponents.

** $43M worth of television ads aired in Iowa.

** Through last Sunday, only $3M worth of ads had been aired in the Super Tuesday states.

** Interesting factor: Barack Obama narrated more than 80% of his own ads, compared to less than 50% for Sen. Hillary Clinton.

(All data is courtesy of TNS Media Intelligence/CMAG with analysis by the Wisconsin Advertising Project)

adproject.jpg
Jump to comments
Presented by

Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

Get Today's Top Stories in Your Inbox (preview)

Why Are Americans So Bad at Saving Money?

The US is particularly miserable at putting aside money for the future. Should we blame our paychecks or our psychology?


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

The Death of Film

You'll never hear the whirring sound of a projector again.

Video

How to Hunt With Poison Darts

A Borneo hunter explains one of his tribe's oldest customs: the art of the blowpipe

Video

A Delightful, Pixar-Inspired Cartoon

An action figure and his reluctant sidekick trek across a kitchen in search of treasure.

Video

I Am an Undocumented Immigrant

"I look like a typical young American."

Video

Why Did I Study Physics?

Using hand-drawn cartoons to explain an academic passion

Writers

Up
Down

More in Politics

Just In