Romney, Obama Lead Ad Spenders This Cycle

More

The University of Wisconsin's Ken Goldstein is out with his eagerly awaited analysis of presidential campaign TV advertising in 2007-8, and here are the highlights:

** The candidates spent more than $107m on ads. Mitt Romney spent three times as many ads as his nearest opponents -- 35,000 separate spots costing him $29M, while Barack Obama has spent about $5M more than Hillary Clinton.

** The only candidate who has not aired a negative television ad: Barack Obama.

** Third party groups spent a combined total of $3M to influence the presidential race.

** Mike Huckabee and John Edwards are singled out for running ads that name their opponents.

** $43M worth of television ads aired in Iowa.

** Through last Sunday, only $3M worth of ads had been aired in the Super Tuesday states.

** Interesting factor: Barack Obama narrated more than 80% of his own ads, compared to less than 50% for Sen. Hillary Clinton.

(All data is courtesy of TNS Media Intelligence/CMAG with analysis by the Wisconsin Advertising Project)

adproject.jpg
Jump to comments
Presented by

Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

Get Today's Top Stories in Your Inbox (preview)

The Time JFK Called the Air Force to Complain About a 'Silly Bastard'

51 years ago, President John F. Kennedy made a very angry phone call.


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Politics

Just In