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Population Centric Warfare
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The Air Force, stung by my attacks, is ready to launch a new campaign, doubling its advertising budget at a moment when "service leaders think the stakes are high." Not the stakes in Iraq or Afghanistan, but the budgetary stakes, where the Air Force is hoping to mount a propaganda campaign aimed at winning the hearts and minds of the American people away the other services:
What they really need to worry about, though, is John McCain. A naval aviator in the White House could be the end of them.
The proposed advertising campaign’s goals are laid out like the strategic targeting plan of an air war. The targets are 220 million adults. The goal is that each adult over a year’s span will see 30 Air Force advertisements, from ads on Web sites to full-page newspaper ads to prime-time television ads.
What they really need to worry about, though, is John McCain. A naval aviator in the White House could be the end of them.
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