In 2000, unknown opponents of John McCain tried to smear him by inciting racial hatred. McCain's adopted daughter from Bangladesh was presented in a mailing as his out-of-wedlock black baby.

In 2008, McCain's daughter, Bridgette, is prominently featured in another piece of mail. This time, its author is the McCain campaign, and it serves to highlight his pro-life credentials and his work on behalf of the cause of adoption.