Memo Wars: Romney Campaign Slams Giuliani's Viability

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Mayor Giuliani’s “momentum-proof” national polling lead, Santa Claus and the Easter Bunny all walk into a bar…

You’re right. None of them exist.

Why the “frontrunner” label and fifty cents won’t even get you a cup of coffee nowadays:

That's from Mitt Romney's spokesman, Kevin Madden, who is getting a darned bit tired hearing Rudy Giuliani make the electability argument.

Mayor Giuliani continues to hang his hat on national polls that show him garnering around 30 percent support, yet fully 100 percent of the electorate knows who he is. That is a very big gulf to have between the number of voters that know him and the number that actually support him.

National poll samples are largely a reflection of name awareness at this point in the campaign. The polls taken of voters in the early primary states reflect the opinions of voters who are the most engaged and most informed about the candidates. For Mayor Giuliani to have 100 percent of Iowa voters know who he is, yet only around 11 percent of those voters support him...that's a major problem for his candidacy.

The latest polls out in New Hampshire, Florida and South Carolina show that Governor Romney is perfectly positioned to be competitive in the early election contests.
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Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

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