Chuck Norris Kicks It

">huckabuck.JPG

Mike Huckabee's first ad is provoking all sorts of responses. Some say that it's not serious enough; others are just obsessed with the pop culture emination that is Chuck Norris.

The most salient fact to me is that the campaign purchased $60,000 worth of traffic -- not enough to really move votes on its own, but certainly enough to convince the media to play the ad for free, which, beginning on Fox News Sunday, it did.

The ad very gently addresses some of Huckabee's blind spots, including his record of support for in-state tuition for undocument immigrants. It also allows Iowans to put a face with the name -- ah, this is the guy they've been hearing about, and, huh, it turns out that he's a bit charming.

Presented by

Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register with Disqus.

Please note that The Atlantic's account system is separate from our commenting system. To log in or register with The Atlantic, use the Sign In button at the top of every page.

blog comments powered by Disqus

Video

Cryotherapy's Dubious Appeal

James Hamblin tries a questionable medical treatment.

Video

Confessions of Moms Around the World

In Europe, mothers get maternity leave, discounted daycare, and flexible working hours.

Video

How Do Trees Know When It's Spring?

The science behind beautiful seasonal blooming

More in Politics

Just In