Chuck Norris Kicks It

More

">huckabuck.JPG

Mike Huckabee's first ad is provoking all sorts of responses. Some say that it's not serious enough; others are just obsessed with the pop culture emination that is Chuck Norris.

The most salient fact to me is that the campaign purchased $60,000 worth of traffic -- not enough to really move votes on its own, but certainly enough to convince the media to play the ad for free, which, beginning on Fox News Sunday, it did.

The ad very gently addresses some of Huckabee's blind spots, including his record of support for in-state tuition for undocument immigrants. It also allows Iowans to put a face with the name -- ah, this is the guy they've been hearing about, and, huh, it turns out that he's a bit charming.

Jump to comments
Presented by

Marc Ambinder is an Atlantic contributing editor. He is also a senior contributor at Defense One, a contributing editor at GQ, and a regular contributor at The Week.

Get Today's Top Stories in Your Inbox (preview)

Social Security: The Greatest Government Policy of All Time?

Social Security is the most effective anti-poverty program in U.S. history. So why do some people hate it?


Elsewhere on the web

Join the Discussion

After you comment, click Post. If you’re not already logged in you will be asked to log in or register. blog comments powered by Disqus

Video

Adventures in Legal Weed

Colorado is now well into its first year as the first state to legalize recreational marijuana. How's it going? James Hamblin visits Aspen.

Video

What Makes a Story Great?

The storytellers behind House of CardsandThis American Life reflect on the creative process.

Video

Tracing Sriracha's Origin to Thailand

Ever wonder how the wildly popular hot sauce got its name? It all started in Si Racha.

Video

Where Confiscated Wildlife Ends Up

A government facility outside of Denver houses more than a million products of the illegal wildlife trade, from tigers and bears to bald eagles.

Video

Is Wine Healthy?

James Hamblin prepares to impress his date with knowledge about the health benefits of wine.

Video

The World's Largest Balloon Festival

Nine days, more than 700 balloons, and a whole lot of hot air

Writers

Up
Down

More in Politics

Just In